QUICK SUMMARY
Developer Broad Metro LLC closed on roughly 65 acres in Hoover on Monday, August 17, in a $4.6 million deal that secures the remaining land for Phase Three of Stadium Trace Village. Phase Three is planned as a mixed-use development with retail, medical and professional office space, plus luxury residences on the site’s upper tier. Phase One is already open and operating, and the Hoover City Council approved a Phase Two development agreement in July by a 7-0 vote. For Hoover homeowners and buyers along the Stadium Trace corridor, the takeaway is simple: this side of town keeps growing, and nearby home values tend to follow.
One of Hoover’s most-watched developments just locked in its next chapter. As reported by ABC 33/40, Broad Metro LLC completed its purchase of about 65 acres on Monday, securing the land needed for Stadium Trace Village Phase Three.
What Did Broad Metro Actually Buy?
The $4.6 million transaction closed Monday, August 17. The land had an unusually complicated ownership structure — 11 tenants in common — with broker Lee Willcoxon IV representing the ownership group and negotiating the sale. Broad Metro president and CEO Will Kadish thanked the Alabama Department of Workforce, Jefferson County and the City of Hoover for what he called their “business friendly approach.”
What Is Planned for Stadium Trace Village Phase Three?
Phase Three is planned as a mixed-use development combining retail, medical and professional office space with luxury residences on the site’s upper tier. That residential component is worth watching: high-end homes woven directly into a walkable retail and office district are still rare in the Birmingham metro, and they tend to command a premium.
Context for anyone new to the area: Stadium Trace Village sits along Stadium Trace Parkway on Hoover’s fast-growing side near the Hoover Met complex. Phase One is open and operating, and the Hoover City Council approved a Phase Two development agreement in July on a 7-0 vote — so all three phases now have real momentum behind them.
Wondering what Hoover’s growth means for your home’s value? Get a free valuation or call The Williams Group’s Birmingham line at 205-292-7142.
What Does Phase Three Mean for Hoover Home Values?
Mixed-use development of this scale usually moves nearby housing markets in three ways. First, convenience gets priced in — homes minutes from new dining, medical offices and retail typically see stronger buyer demand. Second, new luxury residences set fresh price benchmarks that can lift comparable values around them. Third, construction itself brings short-term noise and traffic, which savvy buyers sometimes use as a negotiating window before the finished product raises the neighborhood’s profile.
If you’re weighing a move to the area, start with our Hoover community guide, or see our relocating to Alabama guide if you’re coming from out of state.
Buying or selling along the Stadium Trace corridor? Call or text 205-292-7142 — we’ll tell you honestly how the development affects your timing.
Frequently Asked Questions
Where is Stadium Trace Village?
Stadium Trace Village is a mixed-use development along Stadium Trace Parkway in Hoover, Alabama, near the Hoover Metropolitan Stadium complex. Phase One is already open with restaurants and retail.
What will be in Stadium Trace Village Phase Three?
Plans call for a mix of retail, medical and professional office space, along with luxury residences on the upper tier of the roughly 65-acre site.
Who is developing Stadium Trace Village?
Broad Metro LLC, led by president and CEO Will Kadish. The company completed its $4.6 million purchase of the Phase Three land on August 17, 2026.
Is now a good time to buy a home near Stadium Trace?
Active construction phases can be a window of opportunity: some buyers discount for short-term disruption, while finished mixed-use amenities typically support values afterward. A local agent can help you weigh the timing for your specific street.
Watching Hoover’s Growth From the Front Row?
Development like Stadium Trace Phase Three reshapes nearby home values. We track it so you don’t have to.
Call or Text 205-292-7142Get a Free Home Valuation
Follow The Williams Group
Daily market updates, new listings, open houses and life around West Alabama & Greater Birmingham:
FacebookInstagramTikTokLinkedInYouTube
See why neighbors trust us on our reviews page · West Alabama 205-292-2108 · Greater Birmingham 205-292-7142